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Heritage Blend · Pampore Co-op

Kashmiri Noon Chai

The pink chai of Kashmir — slow-stirred, creamy, saline.

The pink chai of Kashmir — slow-stirred, creamy, saline. Brewed in copper for an hour, the way grandmothers insist.

CreamySalineCardamomWarming
OriginPampore Co-op, Kashmir Valley
Altitude1,650 m
Weight100g · ₹ 520 · 30 cups
BuyviaKashmirQuickCommerce
Delivered to Srinagar within 4–24 hours
Size50g100g200g
Kashmiri Noon Chai
8 am ritualServed with sheermal
1,650 mAltitude

Tasting Profile

Tasting Profile
AROMACOMPLEXITYSWEETNESSASTRINGENCYBODY4/54/54/51/54/5
Aroma: 4/5
Complexity: 4/5
Sweetness: 4/5
Astringency: 1/5
Body: 4/5
Low
High

What you'll taste.

  • 01
    BodyWeight and fullness in the cup
  • 02
    AromaFragrance, nose, and floral lift
  • 03
    SweetnessNatural sugars and honey notes
  • 04
    AstringencyTannin grip and drying on the palate
  • 05
    ComplexityLayered flavours that evolve over time

Brewing Guide

Perfect your brew.
2

Strength

Tea Leaves5gLoose leaf
Water400mlFresh filtered
Steep3minNo lid needed
TemperatureBoiling (100°C)Use thermometer
Pro tip

Add a pinch of baking soda and a splash of milk for an authentic pink hue.

A Day With This Tea

When to drink it.
8 am

Breakfast Warmth

Kashmiri morning begins with pink. Creamy, warming, a little saline — it coats the throat gently and wakes the body slowly.

12 pm

Lunch Companion

Serve alongside sheermal or roti. The salinity and cardamom balance rich foods beautifully.

4 pm

Afternoon Ritual

In the Valley, the 4 o'clock chai is sacred. Copper pot. Slow stir. Absolute stillness.

7 pm

Evening Comfort

When the mountains cool and dinner is still hours away, a cup of Noon Chai bridges the gap warmly.

Origin Story

33°59′N · 74°51′E

Pampore Co-op, Kashmir Valley

4 centuries of craft

The Pampore valley in Kashmir has grown saffron and tea for over four centuries, and the knowledge of how to prepare Noon Chai — the pink, saline, cardamom-scented tea of the Valley — is passed down through families, not textbooks. The Pampore Co-op brings together 40 small growers at 1,650 metres elevation, each tending terraces their grandparents first cleared.

1,650metres altitude
Pamporevalley
40small growers
++++

33°59′N · 74°51′E

Food Pairings

What to eat
with it.

Suggestions from the estates and valleys where these teas are grown — foods that share altitude, season, and character.

01

Sheermal Bread

The saffron-laced Kashmiri flatbread is the traditional companion. Non-negotiable.

02

Dried Apricots

Sun-dried Kashmiri apricots with their intense sweetness balance the saline chai.

03

Walnuts

Earthy bitterness from walnuts creates a satisfying contrast to the creamy warmth.

04

Bakarkhani

A thick, layered bread from the Valley — the crunch and richness pair beautifully.

Pairing notes by The Amru tea team · Suggestions only — the best cup is your own.

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